As part of a branding project for an autism-focused organization, I developed a unique logo inspired by the Sini Script—a refined Chinese-Arabic calligraphy style. The logo features the Arabic word “توحّد” with for letters of Autsim word in Arabic “ت” and “و” and “ح” and “د” stylized in a way that mimics a traditional Chinese symbol at first glance. Only upon closer inspection does the word reveal itself, reflecting a key aspect of the autism experience: the need to focus, interpret, and decode layers of meaning that aren’t immediately visible.

This concept was ranked as one of the best option presented to the client, who praised its originality and symbolic depth. However, it was ultimately not selected due to the use of Arabic typography that may not be easily interpreted in public-facing, social-event contexts. The logo remains a conceptual design showcasing the potential of intercultural visual synthesis.