2024
Year:
Fashion
Industry:
Conceptual
Status:
1. Project Overview:
Nabeh Optics is a creative conceptual brand specializing in medical eyewear and fashion eyewear, inspired by the ideas of clear vision, uniqueness, and optical precision. The logo features a modern design that combines simplicity with boldness — making it an ideal choice for a brand seeking a strong and distinctive visual identity in the eyewear market.
Originally, this logo was developed as part of a project for a company operating in cybersecurity and artificial intelligence. It was one of the proposed options but was not selected. Later, thanks to the unique visual structure of the design, it became evident that it could be repurposed as a perfect identity for an eyewear brand, as the design reflects concepts of clarity, visual perception, and contemporary vision.
The logo design draws on the symbolism of an eye fused with the features of an owl — a universal symbol of intelligence and sharp insight — reinforcing its connection to the optical industry. The design also incorporates a bold yellow accent to evoke energy and vibrance, while the red adds a daring and modern touch that captures the attention of the target audience.
With its balanced structure and fluid aesthetic, the design is highly adaptable across different brand applications, from physical stores and product packaging to marketing campaigns. Thanks to this cohesive design, any brand adopting this identity will leave a strong and lasting impression on its customers.
2. Scope Of Work
- Brand Design.
- Development of a Comprehensive Visual Identity.
- Proposal of a Logo Concept Tailored to the Eyewear Industry.